What is the circular economy? What does it look like in practice? Who's doing it now? And how can you get involved? Watch the above video from the Ellen MacArthur Foundation to learn more!
the basics
Looking beyond the current take-make-waste extractive industrial model, a circular economy aims to redefine growth, focusing on positive society-wide benefits. It entails gradually decoupling economic activity from the consumption of finite resources, and designing waste out of the system. Underpinned by a transition to renewable energy sources, the circular model builds economic, natural, and social capital.
A circular economy is based on three principles:
1. DESIGN OUT WASTE AND POLLUTION
2. KEEP PRODUCTS/MATERIALS IN USE
3. REGENERATE NATURAL SYSTEMS
THE ELLEN MACARTHUR FOUNDATION
The Ellen MacArthur Foundation was launched in 2010 to accelerate the transition to a circular economy. Since its creation the charity has emerged as a global thought leader, establishing the circular economy on the agenda of decision makers across business, government, and academia.
“We are trying to change a system, not one business. We need to change the way people think, the way things are designed, the materials that are put into them.”
